OLD MONEY. ZERO ACCOUNTABILITY.
Born
Funded.
Any problem. “I’ll call Daddy.”
Meet Preston. Rich parents. Popped collar. No consequences.
A trust-fund kid who mistakes Daddy’s connections for talent.
His contingency plan has a contact photo.
● $BRNFD / PRE-LAUNCH CONCEPT
PRESTON / THE BENEFICIARYNo. 001
PRESTON, PROBABLY THE THIRD“Do you know who my dad is?”
THE FAMILY PERKS
Daddy’s money. His lifestyle.
All access. Nothing earned.
The yacht.
“Daddy, the smaller one’s fine.”
The membership.
“Daddy, they said there’s a waitlist.”
The job.
“Daddy, I want a corner office.”